5 DON’TS of Social Marketing

1. Overdoing it – One of the most common ways to abuse sites like Twitter is by overdoing it.  Too many useless posts can be obnoxious and drive customers away.
2. Putting all your eggs in one basket – Some businesses are too wrapped up in Twittering for a few minutes a day, they have now ignored doing SEO or writing useful articles for their site. Don’t forget about the other important online marketing tools.  A well-balanced online marketing campaign including SEO, PPC, SEM, and Social Media are all vital.
3. Spamming – Do not fill up people’s social networking pages with unsolicited ads promoting everything ever created.  Its doing more harm than good posting bogus information about how consumers can “Get Rich Fast.”
4. Irrelevant information – They say that 40% of all Twitter posts are “useless babble.”  I think that is much lower than the actual amount of useless information.  They say that 10% of your social media should be used for sales and 90% should be used for posting relevant, usable information.
5. Repetitive Posts – Some people use programs to help them post tweets throughout the day.  But using this can be to your demise if misused.  Posts that are the same day to day or week to week are obnoxious and people notice.  Instead of people deeming your posts as relevant and constructive information, they will delete you.

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Tags: pay per click, SEO, social marketing, Twitter

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