Ads that Tweet

Companies are now integrating Twitter in their online ads to gain consumer involvement.  These ads allow consumers to post tweets within an ad.

Juicy Juice is one of the first to do this posting these ads on websites targeting mothers.  They ask questions like “How do you stimulate your child’s mind?” or “How important are vitamin-enhanced foods to you?” then users answer the questions as Tweet that are placed directly into ads.

I think it’s great that companies have a way to be interactive with their consumers and create an actual dialog.  People may not even notice that they are participating in an advertisement. Also, an easy way to track metrics on an advertisement!  Social marketing is being taken to the next level.

View here for more information about this.

Tags: social marketing, Twitter

This entry was posted on Wednesday, July 1st, 2009 at 12:15 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.