Baked Product Packaging Redesign

I’m a fan of baked chips. And even though I’m not exactly the target audience (mostly women), this redesign caught my eye. The old packaging always looked too shiny, Vegas-like, and busy, while the new packaging speaks natural, healthy, and “good for you.” Looks like a homerun to me.

OLD

NEW

Thanks to Under Consideration for pointing this out.

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Tags: packaging, rebrand

This entry was posted on Monday, March 30th, 2009 at 9:29 am and is filed under Branding & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Album Creative Studios

is an online marketing agency and brand consultancy that partners with businesses to grow their brands. With our proven brand-building process and integrated marketing services, we help companies with brand strategy, marketing planning, logo design, brand identity guidelines, search engine optimization (SEO), web design, Internet marketing and much more.

Album is located in San Clemente, California (CA) near the border of Dana Point in southern Orange County. Our marketing and design office phone number is (949) 373-1140.