Boutiques and Barns

Matt always jokes that “Dressbarn” tops the list of the worst brand names. I couldn’t agree more. I finally had to see for myself what they are all about. On their company history page they claim they are “extremely sensitive and focused on the needs and desires of women in the 21st century”. Hmm, I didn’t realize the look, smell, and ultimate purpose of a barn was so close to the heart of women in the 21st century. I’ve never been in their store, but I wonder if they have signs like “Cowpie Corner” and “Piggie’s Picks”.

To their credit, whatever they are doing must appeal to some women. They have been in business since the 60′s and are traded on the NASDAQ.

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This entry was posted on Tuesday, April 1st, 2008 at 10:18 am and is filed under Branding & Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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