Online Marketing & the Bing/Yahoo Deal

Yahoo is planning on making Microsoft’s Bing its new search provider. The effects of this transition are many. But how could it directly affect online marketing?

First of all, there will be a change in traffic from the various search engines. Although many people have switched to Bing, it has not created a threat for Google. However, if Yahoo and Bing combine forces, then Google will have some much greater competition. This will mean that online marketers will need expanding their attention to the other networks if they are already not. Or if they are, it means that they will need to spend more time focusing on Yahoo/Bing.

As rankings vary on each search engine, your rankings may change. If you had good position in Yahoo and poor ranking in Bing, your position will drop and vice versa. Pay-per-click campaigns often reflect your organic rankings when you pay for ads on keywords that your organic rank is not high. So, the changing in rankings in both Yahoo and Bing may cause you to do some revisions in your paid search programs.

In order to stay on top of things, online marketers will need to be revising their client’s current metrics and strategies to see where change would take place.

For more information on the Yahoo/Bing transition, click here.

Tags: Bing, Google, Online Marketing, pay per click, search engine, Yahoo

This entry was posted on Tuesday, July 28th, 2009 at 1:32 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.