Facts About Mobile That Affect Your Online Strategy

Monday, August 8th, 2011

A few years ago when internet-capable smartphones began gaining popularity, most people shrugged it off as a fad. The vast majority of businesses continued to focus solely on traditional computer users when building their websites & developing online marketing strategies, because investing in mobile seemed like an unnecessary expenditure for such a small group of users. Now that it’s 2011 and the future is clearer, it’s time to reconsider this approach.

Mass market adoption

Mobile internet usage is booming as more consumers get their hands on iPhones, iPads and Android devices. An infographic from earlier this year – shown below – illustrates a number of surprising facts. The biggest jawdropper? In less than three years, mobile internet usage is expected to surpass that of traditional computers. That means your customers will be more likely to visit your website on a phone or tablet than on a Mac or PC.

The future is now

Even today a sizable chunk of your audience is using a mobile device to find information about your organization. Right now one-half of all local searches are performed on mobile devices, with most of them leading to immediate action. Smaller businesses have a fantastic opportunity to make a splash by focusing in this area. And it’s not just people on the go; multiple studies have shown that a majority of current mobile internet browsing is done at home.

Get involved in social

If there’s one thing to take away from this research, it’s the large role social networking should play in an effective online marketing strategy. Over one-third of Facebook’s users are mobile, in addition to more than one-half of Twitter’s user base. YouTube video views are skyrocketing on phones and tablets, too. It’s incredibly important for businesses to be involved in social media to remain relevant as consumers purchase millions of new mobile devices and spend even more time using these services.

No Comments | Tags: Facebook, social marketing, social media, social networking, Twitter, YouTube
Posted by Anthony in Online Marketing

Quick Tip on Hashtags

Monday, September 28th, 2009

Ever notice a pound sign and a word or acronym at the end of a tweet? These are commonly referred to as hashtags, they are used to give context to a tweet, make discussions, conference information – easily searchable, and to group tweets together.

Quick Tip for Facebook/ Twitter:

#fb – Facebook. This handy little hashtag will update your Facebook status when you send a tweet out through Twitter. First you need to install the Selective Tweets Facebook app.

Tweet and Go!

No Comments | Tags: Facebook, hashtags, social networking, tips, Twitter
Posted by Stephanie in Online Marketing

Twitter Directories

Monday, September 21st, 2009

Here are some Twitter directories that will help you acquire targeted followers:

http://www.twellow.com
http://justtweetit.com/directory
http://wefollow.com
http://www.loadedweb.com/twitter
http://www.tweetfind.com
http://mrtweet.com
http://mytwitterdirectory.com
http://tweeplepages.com

Taking a few minutes to add yourself to these directories will get you permanent, free exposure on each of them.

No Comments | Tags: marketing mix, optimization, social networking, Twitter
Posted by Jessica in Online Marketing

Michael Jackson and Social Media

Wednesday, July 15th, 2009

I found out about Michael Jackson’s death from my boss, who read about it on Twitter.  Within ten minutes that I found out about his death, I received four texts from friends and family with the news.   Immediately after I heard about it, I went online to get the 411.  I pulled up CNN’s streaming video about his death while I sat and watched my Facebook home page fill up with updates about his death.   When I tried to logon to Twitter, it was not working with “too many Tweets.”

Turns out, I am like the rest of the world who naturally turns to social media sites for my information.  They have been saying that Michael Jackson “broke social media” in all senses.  He literally broke the websites like Twitter and Facebook when they were down for a period of time with too many users. He also broke all social media records.

On Facebook, the most popular person before Michael Jackson’s death was President Obama with 6 million friends.  One week after his death, Jackson went from 80,000 fans to just over 7 million creating the largest fan base on a social media network.
During Jackson’s memorial service all trending topics on Twitter were about Michael Jackson.

Social media went crazy that day when some tried to take advantage of the situation. Bogus stories about Jackson’s death or other false claims about the deaths of people like Harrison Ford, George Clooney, and Jeff Goldblum.  These false stories brought an even bigger frenzy to the internet with people trying to find out the truth. (Enjoy a funny clip here).  It was quite a day for social media sites when Michael Jackson died.  I am learning along with the rest of the world how powerful social media really is.

2 Comments | Tags: Facebook, social media, social networking, Twitter
Posted by Jessica in Online Marketing

Measuring Social Media Marketing

Thursday, May 7th, 2009

MarketingSherpa released a survey measuring the perceived accuracy of marketing ROI in social media (below). Not surprisingly, over 50% of businesses claim they can not accurately track the effectiveness of participating in blogs, review sites, and social networking sites.

In the online marketing world, where analytics play a pivotal role in shaping your marketing strategy, this perceived inaccuracy may seem very high. But successful online marketing is not only defined by click-through rates and conversions. Businesses can learn valuable feedback about their customers behavior. How do they communicate? What makes them excited about your products and services? What other interests do they have?

At Album, we define Social Media Marketing as a Baseline Online Marketing tactic. In contrast to Lead Online Marketing (which includes services like pay-per-click and email marketing that produce very accurate metrics), Baseline Marketing encompasses search engine optimization, brand reputation management, and social media marketing. We define these services as “baseline” because, like in music, they create a critical foundation that often goes unnoticed. They play a more long term role. Performance in baseline marketing is measured more qualitatively than quantitatively. For example: what blog topics produce the most replies? Or, what angers your customers the most?

Much can be learned from the social behavior of your customers. The popularity of social media sites only adds to the qualitative market data available.

No Comments | Tags: blog, email marketing, Internet marketing, pay per click, social media, social media marketing, social networking
Posted by Nathan in Online Marketing

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