Why Your Brand Needs Facebook

Top 10 Reasons Your Brand Should Be On Facebook

1. It’s already built. No need to wait for a design team to create a community on your company website.

2. Millions of customers and potential customers are already members. You won’t need to convince them to sign up for anything, give out their personal information, etc.

3. Follow the leader. Every time someone becomes a fan of your brand on Facebook, all of their friends will be able to see that on their Facebook Wall. If they are interested or curious, they will visit your page and possibly become fans too.

4. Easy customization. In addition to the many features Facebook fan pages already have, you can easily add your own with the Boxes feature.

5. Instant interaction with customers and potential customers by writing on each other’s walls, responding to comments, etc. Build relationships with customers that will increase their brand loyalty.

6. Advertising network is built in. Facebook offers fan page owners an advertising venue complete with analytics.

7. Customers/potential customers can interact with each other via the comments, wall, and discussions forum.

8. All the content about your brand that you post to Facebook is easily shared by your fans with all of their friends.

9. Earn credibility by associating your brand with the Facebook brand. Companies that are active on Facebook have more credibility as being current, fresh, and “now”.

10. Aside from the advertisements, Facebook is FREE. No investment necessary except your time and effort.

Bonus 11 – You can access Facebook on the road from a number of mobile applications.

Tags: Facebook, social marketing

This entry was posted on Thursday, October 1st, 2009 at 4:58 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.