A Unique Approach with Branding to Match
When Crossover Health launched in 2008, it was a small start-up seeking to revolutionize the way we view health care. Crossover dared to ask:
Why go to the doctor just when you’re sick?
What if you could simply video conference your doctor?
Why fill out paper forms in the waiting room when you could use an iPad?
Crossover’s unique approach needed branding to match. This is where Album came in – we developed a solid foundation of messaging and a clear vision of the company’s image. By incorporating ultramodern design elements throughout all branding materials (and even the office design), we were able to portray Crossover as the smart, forward-thinking company that it is.
The result is a cohesive brand that is more than just a logo – it is an entire experience.
Crossing over from dreams to reality
As a direct-to-consumer company, Crossover knew they could reach more people by partnering with large companies to provide care for their employees. Although Crossover competes with much larger healthcare companies for new business, they recognize opportunities to make their proposals more than just words on paper. In a recent example, Album helped develop a proposal and presentation strategy with branded imagery and messaging which ultimately landed Crossover a major contract with a certain technology company in Cupertino.
