Brand Positioning and Launch
Pacific Interventionalists, Inc. is a renowned medical group specializing in the targeted treatment of various diseases through interventional medicine. When the team at Pacific Interventionalists approached Album, they recognized a need to focus a division of their company specifically on CCSVI treatment and care. Chronic Cerebro-Spinal Venous Insufficiency results in the blockage and narrowing of veins – treatment involves a variety of techniques.
Finding Focus
After much analysis and collaboration, it was decided the best course of action was to launch a new company called Synergy Health Concepts. The split was a strategic decision; by launching a new brand focused specifically on CCSVI, Album was better able to develop targeted brand positioning and messaging.
Stylize and Synergize
We developed a detailed promotion plan and created all brand materials including the logo, website and business cards; as well as coordinated all social media efforts. By incorporating the credibility of Pacific Interventionalists in the newly launched Synergy Brand, we have been able to successfully connect with the audience, which continues to grow as we drive advertising efforts.
