MARKETING PARTNER
Too Faced Cosmetics is an eccentric, one-of-a-kind cosmetics brand with humble origins. What started as a home-grown makeup line in 1998, has since exploded into a top-selling brand at Sephora, Nordstrom, and other trendy retailers.
COLLECTIVE CREATIVITY
The beauty industry, with its challenging four-season release schedule, demands large doses of creativity and originality. Album has played a key role in Too Faced’s creative process, designing over 200 unique product packages and numerous in-store displays, promotional posters, e-mail blasts, magazine ads and much more.
To meet unique accounting and distribution demands, we designed and built the toofaced.com website, with a fully custom e-commerce engine and vendor-direct backend. Ongoing promotions, integrated email campaigns, and fresh quarterly updates regularly followed.
FACE VALUE
When Album teamed up with Too Faced in 2002, annual sales were around $2 million. In 5 short years, we helped transform this beauty-obsessed brand into a blossoming $80 million+ cosmetics empire. We don’t take all the credit for it, but we guarantee the image-driven cosmetic industry hinges heavily on successful branding and marketing.
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